For internalization process, ITM has conducted numerous programs to embed the CG understanding continuously. This long term process must continuously be practiced to make the GCG principles applied not only in the surface but embedded in employees’ work ethic and behavior. The CG internalization programs conducted by ITM are namely (i) CG Talk of the Town in form of quiz to highlight recent cases involving numerous prominent companies which violate GCG principles (ii) CG Sharing in form of article to share the good and bad CG practices, and (iii) CG Promotion in form of company’s CG related core values promotion through poster and wallpaper throughout all employees’ computers connected through server. The internalization program is solely communicated by a dedicated icon for CG namely Mr. CG as communicator for all CG related messaged through a dedicated email address.